Journal
Minimalism: A Personal Style Guide for Embracing Your Signature Look
In a world inundated with trends and ever-changing fashion fads, the pursuit of a personal and timeless style has become more important than ever. Today, I find solace in the art of minimalism, a style that transcends seasons and captures the essence of simplicity. Here are ten tips that have...
In Conversation with Luv Lou
Meet the founders of designer eyewear brand Luv Lou. Sister duo, Hayley Hall and Jayde Hall. With a sell out of the best selling Boston Sunglasses, we chatted to them about their design process, their personal style and what it's like working together. What inspired you to start a designer...
Designer Spotlight - Eastaxe
In celebration of a sell out SS23 collection, last week we chatted to super mum Samantha Frizell, founder of Eastaxe and mum of three boys. We asked Sammy how she feels selling out in less than 12 hours, how she balances running a successful business and mum life and what we...